Privacy
policy.

Which law applies

Provva is a company established in Brazil, and the processing of data described here is governed by Brazilian legislation — specifically the LGPD (Lei Geral de Proteção de Dados, Federal Law 13.709/2018). This English version is provided for convenience of reading; it is a translation of our Brazilian policy and is not a statement of compliance with the privacy legislation of any other country.

What this site uses

The Provva site uses two tools that involve data: Google Analytics (GA4) to understand aggregate navigation, and Formspree to deliver the contact form to us by email.

Data collected by the contact form

When you fill in the form, we send your name, company (if provided), the contact details you give us and the message you typed to our email through Formspree. This data exists solely to allow us to get back to you — it is not sold, shared or used for any other purpose.

Google Analytics and cookies

We use Google Analytics (GA4) to measure visits, pages viewed and traffic source, in aggregate — we do not tie that navigation to an identifiable person. Analytics is only activated after you accept cookies in the banner shown on your first visit. You can decline, and the contact form keeps working normally.

We also use campaign parameters (UTM) when you reach the site through an ad or post link — this helps us understand which channel brought the contact, and it may be included in the email we receive through Formspree.

Local storage

Your browser stores locally (without sending it to any server, except where already described above): your cookie preference, and campaign parameters during the browsing session. This exists only to remember your choice and preserve the origin of the contact — you can erase it by clearing your browser data.

Nexus dashboard — client data

This section is not about your browsing on this site. It describes Nexus, the metrics dashboard Provva offers to its clients, and applies only to those who hired the service and connected their own accounts.

What the dashboard reads

Nexus connects, in read-only mode, to the accounts the client explicitly authorises:

• Meta (Instagram and Facebook), through the Graph API — follower count, number of posts, account reach, and the performance metrics of the client's own posts: likes, comments, reach, saves and shares.
• Google Analytics 4 — sessions, pages viewed, traffic source and the count of the conversion events configured on the client's site.
• Google Search Console — clicks, impressions, average position and top organic search queries.

The dashboard does not access direct messages, conversations, follower lists, contact details or any personal information about people who interact with the client's profiles. It reads aggregate performance figures only.

What they are used for

One purpose only: to show the client, in a single up-to-date place, the performance that already belongs to them and is currently spread across three platforms. We do not use this data for advertising, we do not cross-reference it between clients, and we do not build profiles of anyone from it.

Where it is stored

On a server in Brazil, under Provva's control, in a separate database per client — one client's database is not accessible to another. We store only aggregate series by day and by post, the minimum needed to build history and compare periods.

Who it is shared with

No one. The data is not sold, transferred, licensed or shared with third parties — not for advertising, not for analytics, not for any other purpose.

What the dashboard does not do

• It does not publish, schedule or delete content on the client's behalf.
• It does not reply to messages or comments.
• It does not create, pause or change ad campaigns.
• It does not modify any setting on the connected accounts.

How to stop it and delete the data

Authorisation can be revoked at any time by the client, in the Google or Meta settings — the effect is immediate and does not depend on Provva.

To erase what has already been stored, the procedure and time frames are on the data deletion page. When a contract ends, deletion happens by default.

The full usage rules are in the Nexus terms of use.

Your options

• Accept or decline analytics cookies in the banner shown on your first visit.
• Change that preference at any time by clicking here.
• Request deletion of data sent through the form by writing to contato@provva.com.br.
• If you are a Nexus client, revoke the dashboard's access or request deletion of the history, as described in the section above.

Contact

Questions about this policy or about how your data is handled: contato@provva.com.br.

Last updated: August 2026.