Visual identity and brand system

Service · Branding & identity

A brand without positioning
only competes on price.

Naming, visual identity and a brand system ready to scale on any channel — built to justify the price you charge, not just to look good on paper.

Why it matters

If you don't decide what
sets you apart, the market does.

And without positioning, the market's answer is always the same: whoever is cheapest.

01

If you don't define what sets you apart, the market defines it for you: the cheapest option.

02

Inconsistent visual identity costs you trust before the first sales conversation even happens.

03

A strong brand reduces the sales team's work — the customer arrives already convinced.

What's included

Strategy,
not just aesthetics.

A brand system ready to be applied to the website, media and sales material the very next day.

  • Positioning and brand perception diagnosis
  • Naming and brand architecture (where applicable)
  • Complete visual identity (logo, colours, typography, applications)
  • Brand manual and usage guidelines
  • Narrative and tone of voice for every channel
  • Identity applied across media, website and sales material

How we work

Real immersion.
An applicable system.

01

Diagnosis

Immersion in the business, the competition and current brand perception.

02

Positioning

We define narrative, differentiator and tone of voice.

03

Visual identity

We build the complete brand system.

04

Application

We take the brand to media, website and sales material.

Let's talk

Ready to stop competing on price alone?

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Brands that have been through our operation

  • AGCO
  • Bem Barato
  • Exata
  • DNA
  • Dermato
  • Fendt
  • Grand Strand Pools
  • GWM
  • Invel
  • Massey Ferguson
  • Menfirst
  • Omoda Jaecoo
  • Sandra do Leite
  • Sta. Barbara Carnes
  • Shopping Diadema
  • STJ Bens
  • Valtra
  • Oliveira Merzbahcer