The challenge

Goen3, Invel's direct-to-consumer e-commerce brand, needed to scale revenue in a competitive market without letting Customer Acquisition Cost (CAC) climb alongside it — the classic mistake of simply raising media budget in order to grow.

The solution

Provva structured a D2C e-commerce growth operation resting on three fronts running in parallel: constant testing, high-volume media management and an influence ecosystem that fed recurring social proof into the funnel.

  • A daily A/B testing engine, continuously validating creative, offer and product page.
  • High-volume B2C paid media management on Meta Ads and Google Ads, optimized constantly against CAC.
  • Orchestration of an influence ecosystem with brand athletes and ambassadors, widening organic reach and product credibility.

Tech stack & tools

  • Meta Ads
  • Google Ads
  • Inbound marketing
  • Shopify

The result

E-commerce revenue began growing between 5% and 10% per month on a sustained basis, with a sharp reduction in CAC over the same period — proof that the growth came from funnel efficiency, not merely from more media budget.

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