The challenge
During a period of aggressive corporate expansion, Grupo Bem Barato needed to make the creation and visual rollout of multiple simultaneous opening campaigns possible — keeping the chain's brand standard intact at every new unit, under extremely tight deadlines.
The solution
Provva took over centralized execution of the entire promotional and institutional graphic package for the openings, guaranteeing brand consistency across every front — from point-of-sale material to institutional launch pieces.
- Unified premium art direction for every unit opened in the period.
- Complete graphic production in Illustrator, Photoshop and InDesign, from concept to final delivery.
- B2C project management to coordinate simultaneous deadlines across different units.
Tech stack & tools
- Premium art direction
- Adobe suite (Illustrator, Photoshop, InDesign)
- B2C project management
The result
On-time, simultaneous and failure-free delivery of every visual asset for the opening of 2 new supermarkets and 1 shopping centre — in just 11 months, a record window for the volume of campaigns executed.
