Margin per cycle
The margin shrinks with every cycle
Commercial terms change without warning and less and less is left for the people who actually make the market happen.
For medical device distributors
A single channel:
The Sinapse modelBuilt for the distributor
A single channel:
the distributor.
The entire Sinapse model was built around one decision: to strengthen the distributor. We do not sell directly and we do not compete with you. The one who brings the technology to the surgeon is always your operation.
The scenario
The distributor carries the greater risk.
You open the hospital, build the team, finance the inventory and sustain the relationship with the surgeon. Even so, it is your operation that is most exposed when the rules change. It was looking at this that Sinapse designed its own model.
Planning horizon
There is no planning for tomorrow
Short-term rules and support that disappears after the first purchase block any plan for growth.
Hostage to a single brand
A supplier that, whenever it decides to, can move in on the territory you spent years building.
The Sinapse model
A single channel:
There are many paths to the surgeon.
Direct sales, in-house teams, marketplaces. Every one of them goes over the head of the people who built the market.
A single channel:
the distributor.
Sinapse chose a single path, and it runs through you. Always.
What changes for you
A single channel is not a talking point. It is how the model was built.
Every commercial decision at Sinapse exists to make your operation stronger, more predictable and more competitive in your territory.
The sale is yours, never ours
Sinapse does not negotiate with the hospital or the surgeon. The one who sells, delivers and serves is your operation, from first contact to post-operative follow-up.
Your territory stays yours
We do not move in on the market you developed. The relationships you built do not become anyone else's way in.
Pricing that keeps you competitive
The numbers are built so you reach the hospital with a strong proposal, without having to squeeze your own operation to close.
You at the center of the decisions
Portfolio, training and service priority are defined by what your operation needs in order to grow, not by what would be most convenient for the industry.
The rules
What changes, point by point.
Much of the wear and tear of distributing medical devices does not come from the product: it comes from what the supplier does outside of it. Below, the contrast between what usually happens in the market and how Sinapse operates.
Sales channel
How it usually goes
The manufacturer also sells directly to the hospital.
How Sinapse operates
A single channel: the distributor. No exceptions.
Your territory
How it usually goes
The market you opened becomes a target once it matures.
How Sinapse operates
Respect for the territory and the relationships that are already yours.
Relationship with the surgeon
How it usually goes
The industry moves closer and you lose the contact.
How Sinapse operates
The bond with the surgeon is yours. We step in as technical support when you call.
Commercial rules
How it usually goes
They change without warning, mid-game.
How Sinapse operates
Agreed clearly and kept stable, so you can plan far ahead.
Support
How it usually goes
It vanishes after the first purchase.
How Sinapse operates
Training, materials and follow-up that stay with you.
Portfolio
How it usually goes
A single line, dependence on one brand.
How Sinapse operates
Trauma, Spine and Pain Management to widen your reach.
The partnership
What comes with it when you distribute Sinapse.
- 01Commercial securityThe distributor is the only channel, and that sits at the center of the model. Your territory and your relationships are respected from the first conversation.
- 02PredictabilityRules agreed clearly and kept. You plan inventory, team and targets on solid ground.
- 03A competitive portfolioTrauma, Spine and Pain Management: three lines to open new opportunities and defend the portfolio you already have.
- 04Documented qualityRegistration, traceability and technical documentation in order. You walk into the hospital with the paperwork settled.
- 05Continuous technical supportTraining for your team and support in the OR when the case calls for it, long after the first sale.
- 06Direct access to the decision-makerA lean structure, no layers. You talk to the person who solves it, and the answer comes at the speed surgery demands.
Distributor support
You never walk into an OR alone.
Distributing surgical technology takes more than working capital and invoices. Sinapse brings what your team needs to sustain the technical conversation and the post-operative follow-up.
- Technical training for the team
- Supporting sales material
- Instruments for the lines
- Support entering new hospitals
- Technical documentation, organized
- An open channel for case questions
Foundation of trust
The paperwork that backs your sale.
The hospital buys safety before it buys an implant. Everything that backs your proposal arrives ready for you to present.
- ANVISA registration
- Verified sourcing
- Traceability by lot
- Instructions for use
- Technical dossier
- Controlled processes
- Post-market surveillance
- Compliance
The path
Four steps to get started.
No invented bureaucracy and no empty promises. The goal of the first conversations is to understand, on both sides, whether it makes sense to move forward together.
Step 01
First conversation
We want to understand your operation: territory, hospitals you already serve, team size and where your business stands. No generic form.
Step 02
Compatibility
We show clearly how we work and where Sinapse strengthens what you already do. If it does not make sense for both sides, we say so right away.
Step 03
Lines and preparation
Together we choose the lines with the most potential in your territory, organize the documentation and train your team before the first case.
Step 04
Market entry
You start distributing with technical support from beginning to end, and with an open channel to solve whatever comes up along the way.
Where this decision comes from
The people who built Sinapse have stood on your side of the counter.
FounderWilliam Costa
Sinapse exists to strengthen the distributor. Never to compete with them.
The decision to run a single channel did not come from a spreadsheet. It came from watching distributors build markets through their own effort and then seeing those markets contested by the very party that should have been on their side. Sinapse was built so that this is never repeated.
Founder of Sinapse
Read the full story
FAQ
Questions that always come up.
If your question is not here, just reach out. We would rather answer directly than leave doubt hanging.
Does Sinapse sell directly to hospitals or surgeons?
No. The distributor is Sinapse's only channel. There is no parallel direct-sales operation, and that is a structural decision of the model, not a temporary courtesy.
Can you enter my territory after I open the market?
We do not move in on the market you developed. The relationships you built with hospitals and surgeons remain yours.
Which lines can I distribute?
Trauma, Spine and Pain Management. In the first conversation we assess together which of these lines hold the most potential in your territory and with your hospital profile.
Do I already need to distribute medical devices to talk?
We talk both with operations already working in medical devices and with those building the area from scratch. What matters is understanding your territory, your team and where you are right now.
Does Sinapse train my team?
Yes. Technical training is part of the partnership, with supporting material and follow-up. When the case calls for it, we also provide technical support during the procedure.
How does the documentation reach me?
Registration, instructions for use, technical dossier and lot traceability are organized and available, so you can present them to the hospital without chasing paperwork at the last minute.
Let's talk
Your next line can come with a better partnership.
Tell us about your operation. In one conversation we show you clearly how Sinapse strengthens your portfolio and your day-to-day.