We know the distributor's responsibility because we have carried it ourselves. Sinapse was born to build a different kind of relationship in the medical device market, with the distributor at the center.
Before Sinapse existed as a supplier, its founder lived this from the distributor's side. It was there, in the routine of opening hospitals, building a team, financing inventory and sustaining the relationship with the surgeon, that it became clear where the market tilts: the one who carries the risk is rarely the one who ends up protected.
FounderWilliam Costa
We know the distributor's responsibility because we have carried that responsibility ourselves.
William Costa worked as a medical device distributor before founding Sinapse. He lived through margin pressure, rules that change mid-game and the insecurity of depending on a supplier that could, at any moment, move in on the market he had built himself. Sinapse was created so that this never happens to anyone else.
Three patterns that repeat across the medical device market and that our model was designed not to reproduce.
The distributor opens the hospital, trains the team, finances the inventory and sustains the surgeon's trust. Even so, it is their operation that feels any change of rules first. The effort sits on one side and the security on the other.
As a market matures, it is common for the industry to approach the hospital and the surgeon directly. The relationship that took years to build ends up contested by the very party that should be on the same side of the table.
After the first order, technical support cools off and the distributor is left alone to sustain the clinical conversation, the documentation and the post-operative follow-up. Growing, in that scenario, means taking on more risk without gaining more support.
Behind every plate, screw, nail or cage there is someone walking again, working again and living without pain. That outcome is what guides what Sinapse chooses to bring to market.
The Sinapse operating model comes before the messaging: it defines who we talk to, how we price and what we prioritize day to day.
The distributor is Sinapse's only channel. We do not sell directly to the hospital or to the surgeon, and we do not compete with distributors. The one who brings the technology into the OR is always the partner's operation.
To bring reliable surgical technology to the surgeon while strengthening the distributor, with competitive pricing, documentation in order and technical support that does not stop at the first sale.
To be the partnership the medical device distributor trusts in order to grow: the one that respects the market they built and sustains that growth over the long term.
What we do not compromise on, and what any partner can hold us to:
Sinapse was built to stay close. No layers between the partner and the decision-maker, and with technical responsibility shared, not outsourced.
Registration, sourcing and traceability are not selling points: they are the minimum condition for placing an implant in an operating room.
If you distribute medical devices and want to understand how Sinapse strengthens your operation, the conversation starts here.